CS Final :: English and Business Comunications : December 2005

State with reasons whether the following statements are true or false. Your answer to each statement should not exceed 30 words. Attempt any ten:

(i)	Communication is an inherent part of a manager's role and takes up the majority of the manager's time on the job.
(ii)	Culture is the foundation of communication.
(iii)	Kinesic behaviour is a form of written communication,
(iv)	Proxemics deals with eye contact.
(v)	Paralanguage refers to how something is said rather than the content.
(vi)	Time also communicates in business.
(vii)	The speed with which message is transmitted may at times be a cause of misinterpretation.
(viii)	Though English is in common use in business world, it would be better to use local language.
(ix)	Face-to-face interaction being the best way of feedback, companies always use only this method.
(x)	Decoding is required only once in a two-way communication.
(xi)	Grapevine is part of formal communication.
(xii)	Despite being expensive, the visual mode of communication is superior to the audio mode.
(xiii)	Writing subject of a letter under subject heading is merely a formality.

111

Write a letter to one of the candidates who has qualified in the written test for the post of Management Trainee inviting him to appear for an interview.

Write a letter to the Post Master General complaining against the inordinate delay and frequent wrong delivery of your mail including speed post, registered post articles, etc., which have, of late, adversely affected your business and reputation.

Attempt any three of the following :

(i)	Recently, the Income-tax Department has notified to all the employers to mention PAN (permanent account number) of employees along with the amount of TDS, in the quarterly return. As the Accounts Manager, draft an office circular to obtain individual PAN from employees of your organisation latest by 25th January, 2006.
(ii)	Life Insurance Corporation of India, Mumbai has opened a new branch office at Madurai. Draft an office order transferring Ravindran, Branch Manager, Chennai to Madurai Branch.
(iii)	Draft a report about the need for computerisation of the activities of the Accounts Department.
(iv)	You are the librarian of Punjab National Bank Library. Prepare a note to the Administration Department seeking approval to buy two steel almirahs to stock arrival of new titles.

111

Write an essay of about 300 words on any one of the following :

(i) (ii) (iii) (iv)

Swings in sensex International business Advertising : Good and Bad Environment protection.

Make a precis of the following passage in about one-third of its length and suggest a suitable title (Use precis-sheet given at the end of the answer book) :

In 1989, when we set sail on a journey of excellence, little did we realise then that 'global renown' and 'unprecedented business success’ will not remain just our dreams. Even though, we had envisaged our transformation into what we are today, and had complemented that vision with down-to-earth practicality, lateral thinking and hard work over the years, the rewards have nevertheless pleasantly surprised even the most optimistic amongst us. For, we have virtually experienced a metamorphosis. Transforming from -merely a leather garment exporter into one of the world's top 25 leather garment exporters, and then into an Indian multinational company dedicated to keeping fashion in fashion. What we had envisioned years ago is crystallising into reality today. The future beckons invitingly, and we are ready to surge ahead.

Today, the Bhartiya Group is a conglomerate of fashion apparel companies, with the inherent advantages of multi-location design, manufacturing, sourcing, and research & product development capabilities. The parent company, Bhartiya International Ltd., is India's largest manufacturer and exporter of leather apparel. The non-leather category is being handled by World Fashion Trade, a 100% subsidiary based in Hong Kong, which has been significantly expanding under an ongoing expansion drive in the region. Several subsidiary companies, already created at various strategic locations across the world as marketing, design and sourcing arms of Bhartiya, have begun to bear fruit. The vision of becoming 'locals' globally is now rapidly turning into a reality for us.

In the competitive milieu of the modern times, what is that unique attribute that has enabled the Group to come close to realising its vision in so short a time ? On the one hand, it's the Group's inherent ability to devise fashion solutions that integrate market and consumer research, product development and design, sourcing, manufacturing and delivery of finished garments on a ready-to-display basis anywhere in the world. On the other hand, it's also about a vision that every member of staff shares with an all-pervasive passion, which sees the Group's soaring aspirations being fulfilled by the innate power of creative ingenuity. It is this vision that gives the Bhartiya Group a distinct edge and incorporates flexibility, speed, efficiency and responsiveness to the supply dynamics without compromising on design and quality.

Yes, today .we are a reputed global fashion apparel company. Yes! Our vision is turning into reality. And, yes! We will continue to dream.