Working knowledge.
To help students acquire competence in English to use the language.
4. | Business Communication |
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| Meaning and significance of good communication; principles of business communication; means of communication - oral, written, visual, audiovisual; essentials of a good business letter, etc. |
5. | Business Correspondence |
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| Personnel : drafting of interview letters, call letters and offer of appointment; provisional appointment orders; final orders of appointment. Purchase : requests for quotations, tenders, samples and drawings; test order; complaints and follow-up. Sales : drafting of sales letters, circular letters, preparation of sale notes with conditions of sale; status inquiries; reports to sales manager such as sales promotion matters. Accounts : correspondence with various agencies : customers - regarding dues, follow up letters; banks - regarding over-drafts, cash credits and account current, insurance companies - regarding payment, renewal of insurance premium, claims and their settlement. Secretarial : correspondence with shareholders and debenture-holders pertaining to dividend and interest, transfer and transmission, Stock Exchanges, Registrar of Companies and various authorities like Reserve Bank of India, SEBI. Miscellaneous : Resume, letter of application, goodwill messages, condolence letters. |
6. | Administration and Miscellaneous |
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| Drafting of telegraphic and facsimile messages, messages through electronic media; public notices and invitations; representations to Trade Associations, Chambers of Commerce and public authorities. |
7. | Inter-departmental Communication |
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| Internal memos; office circulars; office orders; office notes; representation to chief executive and replies thereto; communication with regional/branch offices. |
8. | Preparation of Press Releases. |
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Title | Author | Publisher |
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English Grammar, Composition and Effective Business Communication; | M.A.Pink & S.E. Thomas | S.Chand & Company Ltd., 7361, Ram Nagar, Qutab Road, New Delhi-110055. |
English Grammar and Composition; | G.S.Mudambadithaya | Vikas Publishing House Pvt. Ltd, A-22, sector-4, Nodia-201301 (U.P.) |
A Text Book of English Grammar, Composition and Translation; | Sunita Sharama | Vikas Publishing House Pvt. Ltd., A-22, Sector-4, Nodia-201301(U.P.) |
Business Communication | K.K.Sinha | Business Communication Galgotia Publishing Company Ltd., 6A/4, Karol Bagh, New Delhi-110005. |
Business Communication & organization management; | Varinder Kumar & Bodh Raj | Kalyani Publishers, Chaura Bazar, Ludhiana-141001. |
Professional Communication Skills; | Alok Jain, Pravin, S.R.Bhatia, A.M.Sheikh | S.Chand & Company Ltd., 7361, Ram Nagar, Qutab Road, New Delhi-110055. |
Business Communication; | Homai Pradhan, N.S.Pradhan | Himalaya Publishing House, Ramdoot, Dr.Bhalerao Marg, Girgaon, Mumbai-400004. |
Essentials of Business Communication; | Rajendra Pal & J.S.Korlahalli | Sultan Chand & Sons, 23, Daryaganj, New Delhi-110 002. |
A Guide to Business Correspondence & Communication Skills | A.N.Kapoor | S.Chand & Company Ltd., 7361, Ram Nagar, Qutab Road, New Delhi-110 005. |
Business Communication; | U.S.Rai & S.M.Rai | Himalaya Publishing House, Ramdoot, Dr.Bhalerao Marg, Girgaon, Mumbai-400 004. |
Communication for Business; | Shirley Taylor | Longman, Pearson Education Asia, 482 F.I.E, Patparganj, New Delhi-110 092. |
Essentials of Business Communication; | Reddy, Appannaiah, Nagaraj Raja Rao | Himalaya Publishing House, Ramdoot, Dr.Bhalerao Marg, Girgaon, Mumbai – 400 004. |
Business Communication; | Ramesh M.S.Pattanshetti & Madhumati M.Kulkarni | R.chand & Co.,1 Ansari Road, Daryaganj, New Delhi-110 002. |
English Grammar and Composition; | Rajendra Pal & Prem Lata | Sultan Chand & Sons, 23, Darayanganj, New Delhi-110 002. |