This Paper has 23 answerable questions with 0 answered.
F—15(SMM)
Revised Syllabus |
| Time Allowed : 3 Hours | Full Marks : 100 |
| Part A contains objective type questions. All questions are compulsory. |
This part carries 20 marks. You are required choose and write down
the correct answer. That is, do not just tick the appropriate choice. |
In Part B, you have to answer five questions.Your answer must be brief, to the point and
Illustrate with suitable examples, if necessary. Full marks for Part B are 80. |
PART A
Answer all the questions. |
| Marks |
| 1. | The difference between Corporate and Business strategy can be best explained in terms of– | (a) | When and why | (b) | Why and with whom | | (c) | Who and when | (d) | Where and how. |
| | (0) |
| 2. | Coca Cola’s introduction of "Chota–Choke" would be an example of | (a) | Penetration | (b) | Product development | | (c) | Market development | (d) | Diversification. |
| | (0) |
| 3. | The difference between backward integration and concentric diversification can be best explained in terms of | (a) | Relative importance | (b) | Core competence | | (c) | Organisational structure | (d) | Systems dynamics. |
| | (0) |
| 4. | What are enduring statements of purpose that distinguish one business from other similar firms? | (a) | Policies | (b) | Mission statements | | (c) | Objectives | (d) | Visions. |
| | (0) |
| 5. | If suppliers are unreliable or too costly, which of these strategies may be appropriate? | (a) | Horizontal integration | (b) | Market penetration | | (c) | Concentric diversification | (d) | Backward integration. |
| | (0) |
| 6. | Identifying and evaluating key social, economic, technological and competitive trends/events comprise | (a) | Developing a mission statement | (b) | Implementing strategy | | (c) | Performing an external audit | (d) | Conducting an internal audit. |
| | (0) |
| 7. | Identifying and evaluating key social, economic, technological and competitive trends/events comprise | (a) | Developing a mission statement | (b) | Implementing strategy | | (c) | Performing an external audit | (d) | Conducting an internal audit. |
| | (0) |
| 8. | The options before a firm at the end of its PLC. | (a) | Shutting down | (b) | Consolidation and territorial division | | (c) | Identifying the next curve | (d) | All of the above. |
| | (0) |
| 9. | If a paint company decide to purchase a fleet of trucks to supply its product in rural market, it may be termed as | (a) | Forward integration | (b) | Backward integration | | (c) | Concentric diversification | (d) | Market development. |
| | (0) |
| 10. | According to McKinsey’s 7–S framework. | (a) | Structure enhances authority, systems dilute it. | | (b) | Structure dilutes authority, systems enhances it. | | (c) | Structure enhances authority, systems support authority. | | (d) | Structure dilutes authority, systems dilutes authority. |
| | (0) |
PART B
Answer any five questions. |
| 11. | What are the pitfalls in strategic planning that an organisation should avoid? Discuss some of the strengths of strategic planning. | 8+8 | (0) |
| 12. | Explain and discuss Porter's Value Chain concept. How does it help an organisation in taking outsourcing decision? | 16 | (0) |
| 13. | List a set of guidelines when conglomerate diversification will be a good strategy to pursue. Give suitable examples from Indian corporate world. | 16 | (0) |
| 14. | "Acquisition and Internal new venturing are effective strategies to enter new business areas" What factors influence the choice of these two means? Why do sometimes acquisition and internal new venture fail to create value? What factors influence the choice of these two means? Why do sometimes acquisition and internal new venture fail to create value? | 10+6 | (0) |
| 15. | To gain competitive advantage, a company may pursue cost leadership, differentiation and focus strategy.
Explain briefly any two of these three strategies with suitable examples. | 8+8 | (0) |
| 16. | "The BCG matrix is not a tool for increasing profits. It is an analytical model suggesting guidelines for cross subsidization." Discuss this statement and highlight what other issues an organisation would like to obtain to run its business. | 10+6 | (0) |
| 17. | Is service marketing different from product marketing? How do marketers try to overcome the limitations of delivering uniform service quality? Discuss the problem of maintaining quality for any service business. | 4+8+4 | (0) |
| 18. | Comment on the use of the product life cycle as a means to understand market evolution. Discuss the role of 4 Ps of marketing in each stage of the product life cycle. | 6+10 | (0) |
| 19. | Write short notes on any two of the following: | 8x2 | |
| | (a) | Three basic legs of core competence; | | (0) |
| | (b) | Difference between product development and product differentiation; | | (0) |
| | (c) | The problems of rural marketing in India; | | (0) |
| | (d) | Internet as a major technological force; | | (0) |
| | (e) | Brand building and positioning. | | (0) |
