Level of Knowledge :
Basic knowledge.
Objective . . .
To develop students' ability to communicate correctly and effectively in written English, on matters having relevance to day-to-day business operations with emphasis on quality communication.
Detailed Contents . . .
PART A: ENGLISH [40 Marks]
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ca,icwa,cs,cima,icma,acca,cpa,accounting,profession
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- Essentials of Good English
Grammar and usage; enriching vocabulary, words - multiple meaning, single word for a group of words - choice of words - words frequently misspelt; punctuations, prefix and suffix; parts of speech; articles; synonyms and antonyms; tenses; idioms and phrases; foreign words and phrases commonly used; abbreviations and numerals; pronunciation.
- Essay Writing
Essays on matters of current interest on trade, commerce, industry and profession.
- Precis Writing
Preparation of summary of office notes; summary of matters appearing in economic and commercial dailies and journals for use in committee meetings in the office; summary of decisions taken in meetings and conferences.
PART B: BUSINESS COMMUNICATION [60 Marks]
- Business Communication
Meaning and significance of good communication; principles of business communication; means of communication - oral, written, visual, audio-visual; essentials of a good business letter, etc.
- Business Correspondence
Personnel: drafting of interview letters, call letters and offer of appointment; provisional appointment orders; final orders of appointment; employee disciplinary matters - show-cause notices, charge sheets, letters of dismissal and other disciplinary actions.
Purchase: requests for quotations, tenders, samples and drawings; test order; complaints and follow-up.
Sales: drafting of sales letters, circular letters, preparation of sale notes with conditions of sale; status inquiries; preparation of market survey reports; reports to sales manager such as sales promotion matters; drafting of advertisements.
Accounts: correspondence with various agencies : customers - regarding dues, follow up letters; banks - regarding over-drafts, cash credits and account current, insurance companies - regarding payment, renewal of insurance premium, claims and their settlement; public authorities like Provident Fund Commissioner, post and telegraph authorities, regarding payment of provident fund contributions; installation of new connections and payment of telephone bills; payment of sales tax.
Secretarial: correspondence with shareholders and debenture-holders pertaining to dividend and interest, transfer and transmission.
Miscellaneous: Resume, letter of application, goodwill messages, condolence letters.
- Administration and Miscellaneous
Drafting of telegraphic and facsimile messages, messages through electronic media; public notices and invitations; representations to Trade Associations, Chambers of Commerce and public authorities.
- Inter-departmental Communication
Internal memos; office circulars; office orders; office notes; representation to chief executive and replies thereto; communication with regional/branch offices.
- Preparation of Press Releases
Readings
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ca,icwa,cs,cima,icma,acca,cpa,accounting,profession
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- Vikas Publishing House Pvt.Ltd.
- Modern Grammer with practical Exercies
- A text book of English Grammar, composition & Translation;
- English Grammar, composition
- Cambridge University press
- English Grammer - an outline ; low price Editions.
- Intermediate English Grammar.
- English Vocabulary in Use pre - intermediate and intermediate; low price editions
- English Vocabulary in use - 100 units of Vocabulary reference and practice; low - price Editions.
- Michael Mc Carthy & Felicity O' Dell
- Cambridge international Dictionary of Phrasal verbs; Low price Editions.
- Cambridge international Dictionary of Phrasal Idioms; low price Editions.
- Cambridge international Dictionary of English; Latest Editions.
- S Chand & Company Ltd.
- English Grammar, composition and Effective Business Communication
- A Guide to Business Correspondence and Communication skills
- Commercial Correspondence and office management
- Oxford University presss
- The Concise oxford Dictionary; Latest Edition
- Harper Perennial
- The Original Roget's international Thesaurus.
- Himalaya publishing House
- Business Communication
- Homai pradhan, D S Bhende & Vijaya Thakur.
- Business communication.
- Essentials of business Communication
- Reddy, Appannaiah, Nagaraj & Raja Rao.
- Pearson Education Limited
- Communication for Business; Longman
References
- Oxford University press
- The oxford English Grammar
- Oxford Dictionary of Phrasal verbs
- Oxford Dictionary of phrasal English Idioms
- A P Cowie, R Mackin & I R Mc Caig
- Harper Collins
- Collins Word Power - Good Grammar
- Collins Word Power - punctuation
- A.I.T.B.S. publishers and distributors
- Communication for Results
- Rosemary T , Fruehling & Joan M Lacombe.
- Mc Graw - Hill international Editions
- Effective Business Communication.
- Herta A Murphy & Herbert W Hildebrandt.
- South - western college publishing
- Business communication - process & product.
- Collins (publishers)
- The new Collins Thesaurus; latest Edition.
- Merriam - Webster incorporated.
- Merrium - webster's Collegiate Thesaurus.
- Reader's digest.
- How to write and speak better.
Other Relevant Books
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