CS - Professional Programme : Module III - Strategic Management, Alliances and International Trade

ICSICS (2008)PPSyllabus and Books • Module III - Strategic Management, Alliances and International Trade

CS_PP :: Professional Programme
Paper 5 : Strategic Management, Alliances and International Trade
[One paper: Three Hours – 100 marks]

Level of Knowledge:

Working knowledge


To develop the basic understanding of the students about the concepts, techniques and processes relating to strategic management, alliances as well as International Trade and treatiesincluding World Trade Organisation.

Detailed contents :

Part A : Strategic Management (40 Marks)

1.Nature and Scope of Strategic Management
Concept; role, functions and processes of strategic management in globally, competitive and knowledge-based environment.
2.Environmental Scanning and Internal Appraisal Analysis
(a)Identification of external variables - economic, technological, legal, political, socio-cultural and, global; industry appraisal analysis and forecasting; synthesis of external factors;
(b)Internal scanning of the firm;
(c)Tools and techniques of strategic management –SWOT analysis, situational analysis; Gap analysis, impact analysis, value chain analysis; business process re-engineering.
3.Planning and Formulation
Formulation of Corporate vision, mission, goals and objectives; developing strategic alternatives, evaluations of alternatives, selection of best alternative; strategic planning vis- -vis tactical planning; Strategic models for optimal decision–making.
4.Implementation and Control
Strategy implementation; developing programs, budgets and procedures; strategic control; managing strategic changes.
Performance Evaluation - criteria and challenges
6.Risk Management
Meaning, objectives and significance; types of risks; measuring the trade off between risk and return; control and management of business risks.
7.Management Information Systems
Concept, elements and structure; approaches of MIS development; pre-requisites of an effective MIS, Enterprise Resource Planning (ERP).
8.Internal Control Systems
Meaning, definition, objectives, classification, scope and limitation of internal control; steps and techniques of internal control systems.

Part B : Strategic Alliances (20 Marks)

9.Nature and Scope
Meaning, types and stages; integrating alliances into corporate strategy; cross cultural alliances; implementation and management of strategicalliances.
10.Foreign Collaborations and Joint Ventures
Industrial Policy; Foreign Investment Policy; kinds and negotiation of collaboration and joint ventures, drafting of agreement, restrictive clauses; Indian joint ventures abroad – Indian experiences.

Part C : International Trade (40 marks)

11.International Trade and Treaties
Concept and Theories of International Trade, Institutionalisation of international trade, establishment of World Trade Organisation; Economic Blocks and Trade Agreements such as ASEAN, EU, SAPTA, NAFTA etc.; India’s Free Trade, Economic Cooperation and Partnership Agreements.
12.Anti-dumping, Subsidies and Countervailing Duties
WTO agreements on anti-dumping; safeguard measures; subsidies & countervailing duties; Regulatory Framework and procedure in India.
13.Settlement of Disputes under WTO
Rules, regulations and procedures relating to settlement of disputes under WTO.


Strategic Management and Policy; AddisonThomas L Wheelen and J.David HungerWesly Longman
Strategic Planning- Formulation of Corporate StrategyV.S.Ramaswamy & S.NamakumariMacmillan India
Strategic Planning & ManagementManohar L.GulatiAmexcel Publishers
Business Policy – Strategic Planning & ManagementP.K.GhoshSultan Chand
Strategic Planning & ManagementP.K.GhoshSultan Chand
Strategic ManagementFrancis CherunilamHimalaya Publishing House
Business Policy – Strategic ManagementL.M. PrasadSultan Chand
From strategic Planning to ManagementAnsoff. M.Igor, R.P.Delorch and R.I.HayesWilley
Business Policy and Strategic ManagementGlueck, William F.McGraw Hill
Computer and Information managementAshok Arora & AkshayeAmexcel Publication
Management Information SystemsL.M. Prasad & Usha PrasadSultan Chand
Management Information Systems Conceptual Foundations,
Struture & Development
Gordan B.DavisMcGraw Hill
Theory & practice of Treasury & risk Management in BanksIndian Institute of Banking & Finance
Anti-dumping Measures under GATT/WTOSheela RaiEastern Book Company
Understanding International Trade lawSimone SchnitzerUniversal Law Publishing
International Business Enviornment & ManagementV.K.Bhalla & S.ShivaRamuAnmol Publication
Effective International Joint VenturesWolfPentagon Publichers
Technology Transfers and Joint Ventures abroadR.R.AzadDeep & Deep Publications
Joint Ventures, International Business with Developing CountriesM.B.Rao
Money Banking International Trade and Public FinanceNe. This.SomashekarAnmol Publications
International BusinessHill Chareles W.L.Jain ArunHill Education
International MarketingMichael R.Czinkota, IIkka A.RonkainenInternational Thamson Computer press


Chartered SecretaryICSI, New Delhi.
Student Company SecretaryICSI, New Delhi.
Strategic Management JournalBrian K.Boyd, Klke Reuning –Elliott (wiley Interscience)
Journal of Management Information SystemLeonard N.Stern School of Business New York University.
WTO Annual ReportWTO
Referencer on WTO & GATSICSI, New Delhi.